Firedown Fishing Logo

Firedown Fishing is a Pacific Northwest-based lifestyle fishing brand with a mission to reconnect people to nature, foster community, and provide access to the healing power of the outdoors. Rooted in personal journeys of resilience and transformation, the brand offers authentic storytelling, educational content, and high-quality merchandise to inspire others to explore, learn, and embrace the serenity of the Pacific Northwest.

ConceptShell worked directly with the Firedown Fishing founders to design a sleek, engaging logo that will attract the fishing community and inspire others who have yet to discover the power of being outdoors on the water. Two hooks for bass and salmon with sharp, organic typography and a flame attached, represent the organization. Stay tuned for their launch soon!