Laro Tayo “Let’s Play” Logo

Laro Tayo, meaning “Let’s Play” in Filipino (representing the owner’s heritage and culture), is a social corner for families, not just as an indoor playground. It’s a co-working space but also a community, connecting families through lounge areas, workshops, and more.

ConceptShell worked directly with the Laro Tayo founder to design a memorable and timeless logo that evokes warmth, inclusivity, and inspiration, as well as create an identity that is not only fun and playful but also calm and comforting for both children and their caretakers. We chose a color palette that gives bright, warm, and natural vibes of the Philippines. The cute little O’s with arms invite everyone to come play.

2024 Hermes Creative Awards Platinum Winner
2024 GDUSA Best of the Year Winner