Laro Tayo “Let’s Play” logo
Laro Tayo, meaning “Let’s Play” in Filipino (representing the owner’s heritage and culture), is a social corner for families, not just as an indoor playground. It’s a co-working space but also a community to connect families together from lounge areas up to family workshops.
The goal for the logo design was to be warm, memorable, timeless, inclusive and inspiring. ConceptShell worked directly with the founder to design the logo with these traits as well as create an identity that was fun and playful, yet calm and comforting for both children and their caretakers. The color palette gives bright, warm, and natural vibes of the Philippines. The cute little Os with arms invites everyone to come play.